"Fashion is not only garments to wear, but the expression of ourselves". And is there a better way to express ourselves than with on demand products tailor made for us?This is the philosophy behind Aramù, a company based in Biella that produces tailor made and on demand blazers and jackets. Each jacket is numbered and …
Interview with Artknit Studios
COVID19 pandemic has affected many industries, included the Fashion Industry. Our consumption habits moved from physical shops to online and digital shopping. Is digitization a good tool to face such types of challenges? I discussed about it with Alessandro Lovisetto, the CEO and Founder of Artknit Studios, a young company based in Biella, that produces …
Interview with Ethique Chic
Ethique Chic is a company based in India, which promotes an ethical, sustainable and fashionable lifestyle, through a Slow Fashion approach. This company produces garments obtained from upcycled silk and garments made of organic cotton. I had the chance to interview Vasu Aitharaju, the co-founder of this company. Vasu, can you describe Ethique Chic, what …
Laura Sfiligoi – Who I am
I am an Italian young woman (27 years old, so yes! I'm young). I was born in Bassano del Grappa, an amazing small city in Veneto, in the North-East part of Italy. My Grandmother Carla was an amazing seamstress. She was a workman, but she was incredibly good at embroidering. Actually, many nobles of her …
Interview with Rifò
Circular economy principles are very clear : Recycle, Reuse, Reduce waste. And actually recycling, or better upcycling, is what Rifò does. This young brand is based in Prato, Tuscany and was co-founded by Niccolò Cipriani in 2017. Niccolò, can you tell me more about Rifò? What does it do, since when? Rifò was founded in …
The Green Runway - Sustainable Fashion Blog 