COVID19 pandemic has affected many industries, included the Fashion Industry. Our consumption habits moved from physical shops to online and digital shopping. Is digitization a good tool to face such types of challenges? I discussed about it with Alessandro Lovisetto, the CEO and Founder of Artknit Studios, a young company based in Biella, that produces …
Interview with Ethique Chic
Ethique Chic is a company based in India, which promotes an ethical, sustainable and fashionable lifestyle, through a Slow Fashion approach. This company produces garments obtained from upcycled silk and garments made of organic cotton. I had the chance to interview Vasu Aitharaju, the co-founder of this company. Vasu, can you describe Ethique Chic, what …
Interview with Rifò
Circular economy principles are very clear : Recycle, Reuse, Reduce waste. And actually recycling, or better upcycling, is what Rifò does. This young brand is based in Prato, Tuscany and was co-founded by Niccolò Cipriani in 2017. Niccolò, can you tell me more about Rifò? What does it do, since when? Rifò was founded in …
The Green Runway - Sustainable Fashion Blog 